KAIA, the newly launched resort brand by Bound and Beyond Public Company Limited, has been awarded the prestigious New Concept Award at the AHEAD Asia Awards 2025, hosted by Sleeper Magazine in Singapore.

This award celebrates bold and creative brands that are redefining the hospitality experience. KAIA stood out for its concept that seamlessly blends nature, culture, emotional resonance, and a sense of freedom into every dimension of the guest journey.

“KAIA is more than a destination — it’s a place shaped by intention, rooted in local connection, and designed to inspire meaningful travel.”

This milestone marks an important step in Bound and Beyond’s expansion into Lifestyle Immersive Experience Resorts, with a focus on design integrity, sustainability, and delivering transformative guest experiences.

The first KAIA is set to open soon on Koh Phangan, Thailand, with Bound and Beyond as investor and brand owner, developed in collaboration with creative partner Cloud Collective.

This recognition also reinforces the company’s purpose:

“Innovates for a Better World — Repeatedly and Consistently.”

A commitment that goes beyond business — it’s about designing experiences, developing products, and making investments that are thoughtful, responsible, and rooted in positive impact for people, communities, and the planet.