Bound and Beyond Public Company Limited (BEYOND) announced its strategic direction for 2026 under the theme “Sustaining Excellence, Scaling with Purpose.” The Company aims to build on the strength of its ultra-luxury hotel portfolio while expanding through the development of its own hotel brand, investments in lifestyle businesses, and enhanced operational efficiency to drive long-term growth and value creation.

For 2026, the Company targets hotel revenue of approximately THB 3.6 billion from its two flagship properties—Four Seasons Hotel Bangkok at Chao Phraya River and Capella Bangkok—representing a 9% increase year-on-year. BEYOND will continue to enhance operational efficiency and cost management to improve profitability, alongside disciplined capital management to strengthen its financial position and increase flexibility to support long-term growth.

Ms. Kamolwan Wipulakorn, Managing Director, said:

“Despite the challenges faced by the tourism industry in 2025 due to global economic volatility and market uncertainties, our two hotels continued to deliver strong performance and received ongoing global recognition. This reflects the quality of our world-class assets, our partnerships with leading international hotel brands, and the capability of our management team to drive business performance effectively. We are confident that these strong foundations will enable BEYOND to sustain growth and create long-term value, even in a challenging environment.”

As part of its expansion strategy, BEYOND will launch its first proprietary hotel brand, ‘KAIA,’ representing a distinctive concept that integrates lifestyle, experience, and design. The Company will also introduce “The Moken Club,” a beach club designed to create a new lifestyle destination in Koh Phangan.

In parallel, BEYOND continues to expand through joint ventures in the food and beverage (F&B) sector, with plans to develop and invest in two restaurants overseas, further strengthening its global lifestyle business ecosystem.

“KAIA marks a significant milestone for BEYOND in developing its own hotel brand and represents the beginning of expanding our Luxury Lifestyle Hospitality concept onto the global stage. At the same time, our investments in F&B businesses in key global cities such as Monaco and London reflect our strategy to build a comprehensive hospitality and lifestyle ecosystem, which will serve as a key driver of BEYOND’s long-term growth.”

At the same time, strong corporate governance, risk management, and sustainable business practices remain central to the Company’s operations. In 2026, BEYOND joined the Stock Exchange of Thailand’s JUMP+ program, which will support the enhancement of ESG governance systems and disclosures in line with international standards. The Company continues to advance its sustainability initiatives with the goal of achieving national-level recognition, strengthening confidence among shareholders, investors, and all stakeholders, and driving BEYOND toward resilient and sustainable long-term growth.